Professional web design, Cumbria, North Lancashire"Daring ideas are like chessmen moving forward. They may be beaten, but they might start a winning game." Goethe
What is Capture Planning?, Key Benefits of Capture Planning, What does Capture Planning Involve?, Who can use Capture Planning,
Over the years our research has told us a number of things about SMEs and the people who run them. We believe that the major problems with businesses today be they Large or Small are knowing and understanding the market that they serve; how they can exploit it, make it work for them and above all stay ahead of their competitors.
We found that conceptualising an idea or a review of existing services or products could be a major stumbling block to the growth and competitiveness of a firm so we developed a methodology to help with the process, we called it capture planning and found that when we used it to review and assess our own products and services it helped immensely. So now we have developed workshops to introduce it to others who want to improve what they do and how they do it.
Capture Planning is a methodology for assessing the value of new ideas and reviewing existing products and services. In short it is a tool that covers market research and marketing planning, and strategy - it really makes you think about what you are trying to achieve and whether it is worth the effort.
In the hands of skilled facilitators and trainers the process is very dynamic and owner/managers of sme's can be taught how to use the processes to have a “positive impact” on your bottom line, range of products or services, processes and systems.
Learning programmes can be linked to NVQ’s or Post Graduate qualifications. The ability to think "out of the box", expanding ideas, researching the market and making your planning decisions effectively.
In workshops we assess:
Capture Planning is an easy to use process for the owner manager of an SME and all it need is a bit of time and perhaps a bit of training on how to use it properly. At a one day workshop we will take delegates though the process and then at Action Learning sessions every two weeks usually in the evening for a couple of hours we will help attendees work through the methodology with mentoring sessions.
