Branding: Be the brand they want, the brand customers give loyalty to, the brand customers feel comfortable with and have an association with that demonstrates brand usage. Used properly, your brand will provide authority positioning for you and your company.
Big Business understands Brands and Branding that is for sure, which is why they become Big Businesses.
Medium sized businesses are catching on about branding but still have a long way to go to mirror the Big Boys. Small and Micro's on the other hand are somewhat oblivious to the benefits of creating a brand apart from a few smart owners. Once you create Your Brand, you have to position your brand if you want to drive customers to your business.
Branding can be applied to the business owner or key personnel in the business (Personal Branding) or you can simply apply the branding to the company and what you do, this is referred to as Corporate Branding. However, most businesses find that using both corporate and personal branding works best.
Most small/medium business owners believe that Brand Creation and Market Positioning is very expensive. Well, It Can Be. But it doesn't have to be!
There are some Superb Short Cuts That Can Really Pay Off.
Let me explain...
Anyone can position themselves in the market place whether they are sole trader or much bigger. But you have to know how to do it and that is where most smaller companies simply don't have the skills and more importantly the time.