Building Your Brand
It's taking a considerable time for a number of Small and Medium Sized Businesses to realise that if you want to get the best from your marketing, you have to integrate online and offline so Your Message to your Target Audience is not confusing or too widely focused.
The tighter you can focus your Target Audience the more impact you have. We call this Niche Marketing.
If you have not created Your Brand then you are missing out on sales and connections.
Maybe you have created a Brand, but haven't realised it? Whether you have or haven't Your Brand is very important to you and to your Potential Customers - It's what they can Relate To and What Drives Customers to you!
A Brand in many respects is Recognition for Delivering Quality Services to Clients.
Export Markets Are Watching You!
On the left we can see David Birchall's recent News Release in the prestigious publication the Digital Journal. The Message is about how Businesses outside and Inside the EU are quietly watching the UK.
Some expecting Brexit are looking for potential New Suppliers, Customers and maybe even Business Partners once the barriers go down. Others are looking for the same reasons, in case the barriers stay up! The fact of the matter is - If UK Business Owners want to find customers anywhere in the world, they can, whether in the EU or Not. Those who may be experiencing difficult market conditions now should probably be considering whether they could start looking outside our EU Box for extending their own influence before their competitors do.
The EU may look a safe place now - but will it still be so, when the ECB starts to wobble as the Euro destabilises.