Video Drives Visitors
Video drives visitors to your website provides a fantastic way to get your message across and it doesn't have to be Hollywood Movie Standard. Sometimes simple video explanations are all that's needed and you can do them using PowerPoint or Windows Movie Maker, you certainly don't need expensive software to make it work for you.
You don't have to have a voice over either; but it tends to get a better reception if you do have a voice over. There are loads of videos on YouTube on how to create simple 'explainer' videos and using Microsoft Office 365 you can get PowerPoint and much more for a small monthly fee. And with PowerPoint You can do all of it without even coming out of that application if you have the right version.
Claiming Your Authority with Artemis Media.
Here on the left, is one of ours which we admit is a video that was done by someone used to working with video; but it gives you an idea on how easy it is to get an important message across in just One Minute 30 seconds.
The Medium of Video is growing immensely and is becoming a first choice for search with more visitors, particularly the 16 - 25 year old's.
Now A Simple Video in Comparison
Here on the right we can see a simple video created in PowerPoint of a cleaning business, which can be used to get a message across and lengthen a visitor's stay on a page.
You can also add a voice over saying something about your company; the possibilities are endless.
You can also use Apps like Windows Movie Maker with great effect. OK, it's not as slick as the paid for version above, but it gets the message over and if you provide a contact form next to the video you could soon have a customer.
However, We Prefer Camtasia by TechSmith
Camtasia is a very powerful App and relatively easy to use. It comes along with video training and other features. It's really easy to import PowerPoint slides into the app and create clever slide shows and videos. It's Five Star as far as we are concerned. There is a Free and Paid version, we use the paid version because we find it full of useful tools. But give the free version a try if you haven't used it yet, then you can make your mind up.