News Releases That Work!
I have to admit that one of my favourite ways of drawing attention to one of our Clients is an International News Release. Our Agency has a great set up for Syndicating News Releases to important Online News Outlets which are then picked up and Indexed by search engines like Google. As Google indexes more of these it considers the person in the News Release to have an importance in his or her field of operations.
This in turn makes you easier to find in search returns for your key words, and in doing so you out perform your rivals. On the right you can see one of mine which was published in the DIGITAL JOURNAL in August 2018, and right in my News Release out of the blue, is a photo of Mr Warren Buffett. The Google index of my release ran to over a dozen pages with my name and a link to my release wherever it was published.
Then Add an Article to A News Release
The Article In Marketing Insiders
Having an Article published in a credible magazine like Marketing Insiders was good for me.
When clients are looking for an expert in their field, Articles and one of the ways a prospective client can find out about an individual.
The fact that they are published in a magazine valued by the search engines for the validity of their content enhances the reputation of the author and can put them head and shoulders above their competitors.
It can work wonders and of course allows the author to say he or she has been featured on ABC, NBC, CNN, Marketing Insiders, YouTube etc.
All of this adds to your Street Cred!
It's a great tool in the marketing tool box.
Before You Know It - You Can Be "Cooking on Gas" as the Saying Goes!
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