Rebecca needed to get her message out there quickly, both from the point of view of helping schools and children, but also to give her some Media Authority to go for the chance for some funding under a project involving Richard Branson. (This being the Voom Project with Linked In)
Once we understood about the product/service she offered through her company Authentic Maths we were able to tailor some Media activities to help her in the short, medium and long term.
This involved getting her voice out there on the web so we did an Interview on our channel of Business Innovators Radio (links below) created a Syndicated Press Release on the subject and she was amazed at the coverage it gave her, both nationally and internationally.
She and her business were featured through the Press Release on over 260 on line News Channels including Fox, CBS ABC and Wall Street Select. Google UK picked up and indexed some 14 pages with nothing but Rebecca's Press Release all listed and the Business Innovators Radio Interview was syndicated across iTunes, Spreaker, Stitcher, iHeart Radio, and YouTube.
Local News and TV picked up the story and Rebecca had coverage in there as well.